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Shirin Abedinirad was born in 1986. Beginning her art career with painting, Abedinirad studied graphic design and fashion design in Iran with the research focus on conceptual art and its overlapping with fashion.

Abedinirad worked as a model and was chosen as the face of the United Colors of Benetton Fall/Winter International Campaign in 2010, inspiring her to create a multi-disciplinary body of work, including performance pieces throughout India, Spain, and Turkey.

“Evocation” | Shirin Abedinrad | Land Art

Left “Heaven on Earth” | Right “Mirrored Ziggurat” | Shirin Abedinrad | Installation

She also studied video art under acclaimed director Abbas Kiarostami and began to conceive her thought-provoking installation works.  Abedinirad spent a year at United Colors of Benetton’s Fabrica research center, working on social engagement campaign and editorial department where she developed a wide range of art and communication projects and she wrote a book “Conceptual Art & Fashion in 21st Century” Currently based in both Florence, Shirin has continued focusing on her installation and video art.

Shirin Abedinirad with a body of work encompassing sculptural and interactive installations, video and performance art focuses on the central concept of self-identity within the context of wider society. While her performance pieces confront issues of gender, sexuality and human compassion, Abedinirad’s video art pieces explore the notion of self and identity. Besides, her captivating, outdoor, mirrored sculptural installations engage viewers to consider the link between human beings and their surroundings, inspired by ancient temples, mirrored palaces that “amplify paradise” by attracting and reflecting light.